How to increase brand awareness at TOFU stage

Brand awareness is often the main aim for a business’s TOFU (top of marketing funnel) promotional activity. So what are the key elements to making a splash? The effectiveness of the ‘top of funnel’ tactics you choose from the promotional toolbox to build awareness of your brand – PR, publicity, SEO, direct marketing and advertising […]

SEO as a ‘Top Of Funnel’ tactic

Plenty of businesses include SEO as part of their ‘top of funnel’ marketing activity. A high ranking web page listed in Google for the right keyword or phrase is a great way to raise awareness of your brand and drive quality traffic to your site. For those that manage to get their website to the […]

Google Shopping as a Top of Funnel tactic

For e-commerce business owners everywhere, Google Shopping is a popular ‘top of funnel’ marketing tactic that can be used to drive people to your site in an instant. A Google Shopping campaign is especially effective because it gets your products under the noses of people who are actively seeking the type of products you are […]