The key to acquiring new customers is to pin-point – and then get to know – your target market.
You will then be in a position to create a strategy that will see you winning their business.
So what makes a good target market?
A target market needs to be viable. This means it needs to be large enough to accommodate your goals. It also needs to be well defined.
A target market needs to be viable. This means it needs to be large enought to accommodate your goals. It also needs to be well defined.
A viable target market is also made up of individuals who are able and willing to pay for your product or service. This is easy enough to establish if you are already actively selling, but if you intend to take a new brand or service to market, you will need to gather some evidence that the market is willing to pay for what you are intending to offer them.
Your target market should also stand to benefit in some way from your products or services – so that you can create clear, compelling propositions. This will make it easier to sell.
Without pin-pointing a viable target market, you marketing is likely to be flawed from the start.
Creating customer-led campaigns
With your target defined, you will be in a position to make an informed decision on the types of promotional activities that will contribute to achieving your objectives.
Publicity, direct marketing, advertising, SEO and promotional selling – these are all tools that can help you achieve your marketing objectives.
Your customer insight will guide you about what channels to use to implement the strategy – whether offline or digital. It will also indicate the type of mediums your target prefers to consume – be it video, written articles, GIFs, podcasts etc.
With the right type of customer insight to hand, you’ll be in a strong position to create successful campaigns that will bring you new business and sales.
Want some help putting a customer acquisition strategy together for your business?
Drop me a line today.